Search Engine Optimisation & Marketing
Many websites nowadays are only focused on the good looks and neglect optimisation for search engines. For the majority of websites it's eminent to be found in search engines - the best design doesn't help you when no one finds your website.
Most people who are looking for something are using search engines like Google or bing (MSN). When your website shows up in the top search results you'll certainly have a lot more visitors than a website that shows up on page 8 or not at all.
Search Engine Optimisation
Search engine optimisation is an ongoing process that consists of:
On Site Optimisation
Analysing your content, selecting and placing keywords, creating error free and optimised source code
Off Site Optimisation
Establishing backlinks to your website from other websites, submitting your website to online directories and search engines
Monitoring & Tweaking
Once the initial optimisation has been put in place we need to monitor ranking changes in the search engines and tweak your website accordingly.
We work close to the official guidelines of the search engines to place your website well in the search engines. We won't make unrealistic promises or use techniques that will harm your website ranking eventually. The search engine ranking is also influenced by your competition and what you offer.
Search Engine Marketing - Google AdWords
For many products and services a search engine marketing campaign goes hand in hand with the website optimisations. Google AdWords is one of the best methods at the moment to run online ads.
How does it work?
We analyse the product or service you'd like to sell, find the appropriate keywords for it and create online ads. Each time when someone uses Google and searches for a keyword that we've targeted your ad will show up. If the user clicks on the ad he'll be directed to your website. You pay by click which means you only have to pay if someone really clicked the ad and visited your website.
Please contact us if you'd like to know more and then we can specifically advise you on your needs.